Dfin
Dfin
Website
I redesigned dfin.com to modernize how a legacy financial brand communicates complex, regulated information. My goal was to create a clear, confident visual system that feels modern and human while maintaining trust and authority. By simplifying structure, refining typography, and focusing on user flow, the new site helps people quickly understand DFIN’s value. The result is an award-winning experience that proves thoughtful design can make even the most complex industries feel accessible.
Scope
Awarded Gold at the 2023 MarCom Awards for their outstanding website redesign.
400% lift in conversions
68% increase in total traffic
34% bump in engagement metrics
All while reinforcing trust and credibility in a highly regulated space.400% lift in conversions
68% increase in total traffic
34% bump in engagement metrics
All while reinforcing trust and credibility in a highly regulated space.
