Dfin

DFIN’s legacy brand faced a common challenge for established financial institutions: a website that struggled to communicate complex, regulated information in a way that felt clear, confident, and human. Users landed on pages filled with dense content but left without understanding DFIN’s value or what to do next.

I led the redesign of dfin.com to transform this experience. By simplifying structure, refining visual language, and strategically shaping user flow, the new site elevates clarity and reinforces trust — helping users quickly grasp DFIN’s offerings while feeling confident in the brand.