HSIP
High Street Insurance Partenrs
Branding + Website
The concepts for Highstreet Insurance required two distinct digital experiences under one unified brand, each tailored to a very different audience and purpose. While both sites share a common foundation of trust, community, and expertise, their visual languages diverge intentionally. The Retail experience leans into human-centered photography, warm color palettes, and hand-drawn iconography to feel approachable, local, and personal.
In contrast, the Mergers & Acquisitions experience adopts a more restrained, professional tone, using refined typography, structured layouts, and abstract visual elements to convey seriousness, scale, and strategic confidence. Together, the designs demonstrate how a single brand can flex to meet both everyday customers and high-level business stakeholders without losing its core identity.
Scope
The concept for the redesigned Highstret Insurance digital experience introduces a refreshed identity built on a confident, flexible color palette and a new typographic system. Warm neutrals and Highstret’s signature yellow establish approachability and optimism, while deeper tones and restrained contrasts support clarity and trust. The updated font pairing balances expressive editorial moments with highly legible functional type, allowing the brand to shift seamlessly between human warmth in the Retail experience and professional authority in the M&A platform.
Kay Cosgrove (copy)
